The concept behind Ego Lashes is to amplify the ego one naturally embodies. When we put on our clothing we are going for a certain look. When we get our hair done we are going for a certain look. When we do our makeup we are trying to capture a certain look, a feeling. Within all of the aforementioned elements we are adding to the pieces of us we already possess. Ego Lashes falls within the same realm. You don't have to change the ego you have or become someone else to convey a feeling of seduction, being poised or savvy. You can amplify your ego with Ego Lashes and let your ego do the rest. My Look. My Way. My Ego.